Georgia Collection

Campaign Performance
March 24 – April 13, 2026·15 Days·Meta Ads + Klaviyo
Campaign Concluded

Unique Reach

40,376

Impressions

83,526

Add-to-Cart

205

Meta Ads
Klaviyo Email

Total Revenue

$0.00

15-day campaign window

Total Orders

0

5× daily baseline

Avg Order Value

$0.00

Across all 150 orders

New Customers

0

82.7% of all buyers

Meta Ad Spend

$0.00

$50–$100/day budget

True ROAS

0.0×

Full attribution (2.18× pixel)

Campaign Timeline

Mar 24

Launch Day

Georgia email sent to full list

Mar 30

Meta Ads Live

3 carousels · $50/day budget

Apr 4

Selling Fast

Follow-up email · mid-flight push

Apr 6

Budget Scaled

Winning creatives · $100/day

Apr 13

Campaign Closes

Meta paused · all assets secured

Week 1

Mar 30 – Apr 5

1.77×

ROAS

Spend

$424.7

Impressions

30,514

Purchases

19

Week 2

Apr 6 – Apr 12

2.42×

ROAS

Spend

$691.84

Impressions

50,428

Purchases

41

Week 2 delivered 2× the purchases of Week 1 at a 37% higher ROAS — the campaign found its groove.

Final Day

Apr 13

2.54×

ROAS

Spend

$33.82

Impressions

2,584

Purchases

1

Meta Ads Performance

Ad Creative Performance

The Drop CarouselWINNER
$571.162.82×
Construction Carousel
$565.191.6×
Spring Golf CarouselCONSOLIDATED
$14.01—

Audience Reach

Unique Reach

40,376

Impressions

83,526

Frequency

2.07×

Add-to-Cart

205

Channel Split — Facebook vs Instagram

Facebook20% spend

Spend

$231.07

Purchases

15

ROAS

2.84×

CPA

$15.4

Efficiency channel · 41% lower CPA

Instagram80% spend

Spend

$919.29

Purchases

46

ROAS

2.02×

CPA

$19.98

Scale channel · 3× purchase volume

Klaviyo Email

Open Rate vs DTC Benchmark

Brawn & Fox58%
DTC Apparel Benchmark25–35%

NEARLY 2× THE INDUSTRY BENCHMARK

Launch DayMar 24

Opens

5,362

Clicks

357

Revenue

$700

Selling FastApr 4

Opens

2,520

Clicks

105

Revenue

$590

Combined Campaign Total

Total Opens

7,882

Total Clicks

462

Conversions

25

Email Revenue

$1,290.52

Retargeting Asset Built

~2,000

Georgia openers who haven't purchased — the warmest audience the brand has ever built.

Product Performance

Units by SKU — Georgia Collection

Azalea WhiteBREAKOUT59%
Peach Sky30%
Peach Camo9%
Peach Rope8%
Outline Blue6%
Outline Camo6%
Azalea Blue5%
Azalea Camo5%
Azalea Tee1%

AZALEA WHITE: 59% OF ALL GEORGIA UNITS SOLD

Mixed-Cart Lift — AOV by Order Type

Georgia Only

102 orders

$42.91

+64% AOV

Mixed Cart

12 orders

$70.40

Non-Georgia

36 orders

$44.22

Mixed carts spent 64% more than Georgia-only buyers — the collection pulled customers into the broader catalog.

Customer Acquisition

82.7%

NEW

New Customers
12482.7%
Returning
2617.3%

83% new customer acquisition — the campaign was a customer-acquisition engine that built the brand's future audience.

Geographic Reach

Georgia34% OF ALL ORDERS
$208251
Tennessee
$95020
North Carolina
$2798
Texas
$3297
South Carolina
$2966
Maryland
$2066
Pennsylvania
$3165
Florida
$2275
Ohio
$1995
Mississippi
$4374
Other (14 states)
$149333

24 states reached in total

HOME STATE LED

Order Attribution

Georgia Meta
79 orders47.1%
Georgia Klaviyo
24 orders24%
Other Meta
21 orders12.6%
Unknown / Direct
19 orders12.7%
Direct Traffic
5 orders2.5%
Google Organic
2 orders1%

Attribution Confidence

73.3%

16-rule cross-reference across Shopify, Klaviyo, Meta pixel & URL parameters.

Campaign Lift vs Baseline

Daily Order Rate

5×

~1.9/day→10.0/day

Daily Revenue

5.3×

~$86/day→~$454/day

METRIC

14-MO BASELINE

GEORGIA 15 DAYS

Total Orders

793

150

Total Revenue

$36,488

$6,813

Orders / Day

~1.9

10.0

Revenue / Day

~$86

~$454

Everything that was built to run, ran profitably — for the full 15-day duration.

Brand Momentum

POST-CAMPAIGN SNAPSHOT

Instagram Followers

4,131

End of campaign window

FB Page Follows

395

372 → 395 · +6.2% growth

New Page Follows

+23

Earned during campaign window

Retargeting Segment

~2,000

Georgia openers · not purchased

GEORGIA COLLECTION · MARCH 24 – APRIL 13, 2026 · 15-DAY INTEGRATED CAMPAIGN

BRAWN & FOX · PREMIUM GOLF HEADWEAR